Prescriptive analytics, the advanced successor of predictive analytics, introduces the dynamic capability to influence future scenarios. It guides potential outcomes and formulates actions that are poised to optimise key business metrics. Leveraging simulation and optimisation techniques, prescriptive analytics transcends from merely predicting ‘what could happen’ to advising ‘what should be done’, thereby enabling businesses to make data-driven decisions and strategic moves. This proactive approach not only anticipates changes but also suggests the best course of action to achieve business objectives.